I directed and animated several short spots for Freshpet.
Direction & Animation
Design (Wunderdogs)
Illustration (Vote)
Producers
Studio
Client
Freshpet has a unique ideology on how to feed our pets: use fresh, whole ingredients and keep refrigerated where meats belong. Freshpet also started an annual campaign called Fresh Start, where fan-nominated rescues around the country receive a cash donation. Freshpet asked the team at Harter Creative to help spread the information through short animated videos.
For Wunderdogs 2020, I enlisted the design and illustration mastery of Barret Thomson. He took the references and ideas we pulled together, and created several beautiful boards.
For Vote 2019, my talented wife Kristina helped with the initial illustrations. She started with basic sketches in ProCreate on the iPad Pro.
To animate the pets, I used Limber in After Effects for the legs and Joysticks and Sliders for the major position rigging. Most movements are looped for an automated neutral stance, with the acting changes animated over top.
